Gift Vouchers… The preferred Wedding Gift!

First Direct have recently completed a survey which confirmed the most desirable wedding gifts are gift vouchers and money. They surveyed a total of 1,924 couples and found that 35% would prefer gift vouchers or cash, with 22% preferring items listed on their wedding list. Only 19% of couples wanted their guests to choose something without any

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How to increase customer loyalty with vouchers

One of the first principles of marketing is that it is cheaper to maintain loyal customers than it is to find new ones. If a customer has had a good experience with you once then that customer could keep coming back for many years, guaranteeing you income. This is much easier than continually winning over

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