Christmas is the time when most B2C businesses make the most money. It is an opportunity that can make or break a business and provides a welcome cash injection.
However, if you don’t make the most of the Christmas rush you could end up spending the rest of the year playing catch up.
Ensuring potential customers are aware of your brand and all the products or services that you offer is essential if you are going to compete over the Christmas period. If you haven’t done so already you should update your marketing materials now in time for Christmas.
Whether you want to make your brochures or leaflets more festive, or you want to streamline your offerings to meet the Christmas market, having all your communications ready now will mean you can start to send out a very clear message to Christmas shoppers.
Festive marketing materials always capture the attention of people who are out Christmas shopping. Speak to your printing company in order to find a way to add some festive sparkle to your existing marketing materials. Striking the balance between making your brand recognisable while bringing in Christmas imagery is not always easy, especially if your brand colours and style don’t compliment normal Christmas colours.
If your general marketing messages are quite broad, then you will want to think about taking a more streamlined approach to the Christmas period. Clearly segment and define your target market and tell shoppers who are looking for gifts for each market segment precisely why they should come to you.
Doing this over the busy period will also help you with your year round marketing as you will be able to get a much better idea about how different messages work for different customer segments. You may find some interesting insights about how to market different products or services.
Before Christmas you also need to check you have sufficient gift vouchers printed. Gift vouchers are a great way of keeping customers coming through your doors once the rush is over. A stylish and secure gift voucher is a great gift and great for your business as you can attract people who may not have previously heard of you.
Get in touch if you need to update your marketing materials for Christmas.